Gone are the days when foreign firms can make easy money in China with abundant cheap labor, land and other resources. It is understandable that these firms are not finding it as easy to do business in China as before.

However, the Chinese market has not lost its gloss, and its charm is not waning, but radiating across different sectors.

In the first 11 months, 24,355 new foreign-funded firms were established in China, and U.S. and EU investment in China grew by 55.4 percent and 43.9 percent year-on-year respectively. Meanwhile, foreign investment in the high-tech service sectors almost doubled.

China strives to make it easier for foreign investment, having expanded a negative-list approach in approving foreign firms setting up branches in China and streamlining the registration process for investment this year.

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