As well as appealing to slightly more sophisticated taste buds, luxury frozen food may also help families reduce food waste, as unlike fresh food it does not go off within days.

与新鲜食物不同，豪华冷冻食品就算多放几天也不会坏掉，因而它既满足了口味略刁钻的消费者，也减少了家里的食物浪费。

Government figures recently showed the average household throws £700 of food in the bin every year, with the festive season particularly bad for waste levels.

据英国政府近日的统计数据，英国平均每户人家每年都要扔掉价值700英镑的食物，节日期间浪费更是激增。

Unilever research found the equivalent of over 4 million Christmas dinners were wasted with an estimated 17.2 million Brussels sprouts, 11.9 million carrots and 11.3 million roast potatoes ending up on the bin this Christmas.

联合利华的调查显示，今年圣诞节约有1720万颗甘蓝、1190万根胡萝卜和1130万个烤土豆被扔进垃圾桶，浪费的食物能做出400万顿圣诞大餐。

Iceland is a major driver behind the upmarket frozen food trend, the report said, as the store has undergone an image overhaul in a bid to rival Aldi and Lidl by becoming the next middle-class bargain haven.

据报道，这股高级冷冻食品热潮的幕后推手是冷冻食品零售商冰岛连锁超市。为了与阿尔迪和里德尔竞争，冰岛超市改头换面，成了又一个受中产阶级青睐的物美价廉的连锁超市。

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