在把用户基础转化为利润方面,中国科技公司仍严重落后,但这也让许多投资者看到了巨大的增长潜力。例如,腾讯(Tencent)运营的类似Facebook资讯服务的朋友圈(Moments)的订户可能只看到一个广告——这是美国社交网络上显示的广告数量的一个零头。
Nasdaq-listed Weibo, which has more than 340m monthly average users, is similarly behind.
在纳斯达克(Nasdaq)上市、月平均用户超过3.4亿人的微博,也在这方面落后。
Jialong Shi, internet analyst at Nomura, calculates that Weibo’s annual average revenue per monthly user of $1.90 in 2015 was a quarter of Twitter’s $6.50 and one-sixth of Facebook’s $11.30. These numbers continued to improve in the first three quarters of 2016, but are still well behind those of its US peers.
野村证券(Nomura)互联网分析师施加龙(音)计算的结果是:2015年,微博每个月度用户带来的年均营收为1.90美元,只有Twitter(6.50美元)的四分之一和Facebook(11.30美元)的六分之一。虽然2016年前三季度的数据有所改善,但微博在这项指标上仍远远落后于美国竞争对手。
“The social platform ad market is very nascent in China,” said one Hong Kong analyst, who noted that it accounts for 8 per cent of the online ad market against 20 per cent in the US and is dominated by Tencent Moments and Weibo.
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