Murat Ozbilgi, head of gezimanya.com, a digital tourism platform operating in Turkey, said all forms of social media are adding value to traditional tourism media in attracting tourists to a specific touristic destination.

In his view, social media has a serious influence over Asian travelers. "We need to examine this influence closely," he said.

Tourism authorities named terrorism as the biggest problem affecting the sector and limiting its growth.

In remarks delivered at the meeting, Turkish Prime Minister Binali Yildirim called for more cooperation among world countries as an answer to terrorists.

"Do not allow terrorism to undermine tourism," he said.

The World Tourism Forum is a global organization holding events in different parts of the world to further boost global tourism. At its two-day meeting in Istanbul, the participants are expected to discuss the new trends in tourism and determine the new steps that should be taken to boost the industry.

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