Coca-Cola Israel is the mastermind behind this 'game-changing' product, which was inspired by a gap in the market for novelty drinks, reports Business Insider.

据商业内幕网报道，可口可乐以色列分公司从新型饮料的市场空缺中获得灵感，研发出这一“革新性”产品。

The beverage giant then turned to Israel-based Gefen Team to help make this device a reality.

于是，饮料业巨头可口可乐便找到了以色列的一家本土设计公司Gefen Team来制作出这种自拍瓶。

'Users tag themselves and their friends in photos on Coca-Cola's social media assets,' Gefen Team said in a statement.

该公司在声明中称：“用户可以在可口可乐的社交媒体上圈出自己和朋友，打上标签。”

'It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.'

“这款产品效果极佳，能增加派对的人气和活跃度，让人们在喝饮料的同时记录并分享每一个不平凡的时刻。”

The selfie bottle was created for the Coca-Cola Summer Love, which is the largest brand outdoor event in Israel.

自拍瓶专为可口可乐以色列分公司旗下最大的品牌户外活动——“可口可乐夏日之恋”而设计。

Every picture snapped with the gadget during the festival is posted to Coca-Cola's Snapchat, Instagram and Facebook pages allowing individuals to capture moments while still enjoying the sugary beverage.

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