BEIJING, Oct. 3 -- Yu Jing, an office worker in Beijing, takes an expensive approach to fitness.
She gave up a 1,000-square-meter gym with an annual fee of 2,000 yuan (291 U.S. dollars) and paid 9,000 yuan for 36 one-hour courses in a fitness studio located in a three-bedroom apartment in an office building outside the city's third-ring road.
"It is not a cheap bargain, but I think the exercise will be more effective under the guidance of a private coach," said the 35-year-old woman.
The Aosheng Fitness Training Base, with an area of only 150 square meters, opened in March and has about 60 members, according to Jin Long, a 27-year-old retired wrestler and founder of the studio. The studio has seven coaches, all retired wrestlers from north China's Inner Mongolia Autonomous Region.
The studio is already profitable as each member pays about 10,000 yuan for their courses, said Jin, who is busy searching for an apartment for a second studio. Jin came to Beijing five years ago, working as a fitness coach.
"The traditional fitness clubs concentrate more on sales and focus less on customers' consumption experiences and services," Jin said. "Our studio focuses on customers and body-building results, which is the future direction of the industry."
As China's middle class population is on the rise, small but more expensive studios like Jin's are sprouting up across China.
When Tang Lin, founder of i Fitness Space, set up his first fitness studio in Beijing five years ago, there were roughly 20 such studios in Beijing. Now there are more than 1,500 such studios in the city on dianping.com, a leading Chinese online city-guide.
【国内英语资讯:China Focus: Private fitness studios boom in China】相关文章:
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