瑞幸咖啡扩张速度惊人,创始人钱治亚认为,现阶段首要目的是增加销量,占领市场份额。
"I don’t have a timeline for profit,” Qian told Reuters at the firm’s Beijing headquarters as she sipped her third Luckin coffee of the day. “For us, what we care about now is the number of users and if they are coming back to us, whether they recognise us, whether we can take market share."
钱治亚喝着当天的第三杯瑞幸咖啡,在北京总部对路透社说,“我没有规划何时开始盈利,我们现在关心的是消费者数量,他们是否会二次购买,是否认可我们,以及我们能否占有市场份额。”
瑞幸咖啡充分利用互联网优势——外送+制作过程直播+巨大优惠力度,开创了一种新的咖啡销售模式。
当然,这种互联网模式咖啡售卖能否顺利发展,仍需要画个小问号。
"It remains to be seen if they can really hook consumers in and create a monopoly in the market, like those we see in sectors like cab-hailing," said Liu Xingliang, president of tech consultancy China Internet Data Center.
中国互联网数据中心技术咨询总裁刘兴亮表示,“他们是否能真正吸引消费者并在市场上建立垄断地位仍有待观察,就像我们在打车行业所看到的那样。”
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