True entrepreneurs are supposed to shun imitation and try to be authentic and original. I’m not convinced this strategy generally makes commercial sense. Indeed, the merits of being a copycat are underrated.
一般认为,真正的企业家应当避免模仿,努力做到真实原创。我不相信这种策略具有广泛的商业合理性。“山寨的好处的的确确受到了低估。
After all, every business idea is derived from something that preceded it – what lawyers call prior art. The level of replication in any so-called new product or service is simply a matter of degree. Unless you specifically infringe a patent, design, trademark or copyright, or are very blatantly passing off your goods as if they were a rival’s, you can profitably rip off an idea.
说到底,每个商业点子都来源于之前的点子——律师称为“现有技术(prior art)。任何所谓的新产品或新服务都存在复制行为,只是程度不同而已。只要不侵犯某一专利、外观设计、商标或版权,或将自己的商品冒充成竞争对手的商品,你就可以凭借一个点子大赚一笔。
As ever, it is execution that matters, not the idea. At PizzaExpress, a competitor called Pizzaland opened a branch with a similar appearance and menu to ours. We sued and lost the legal action – but won the war. Pizzaland was a poor experience, and in due course the brand disappeared – while PizzaExpress has doubled in size since.
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