首先,兰蔻的咨询师会用一个手持色度计(一种数字扫描仪)测出你的脸部肤色,然后把结果输入电脑,电脑会用一种专有算法在2万种色号中做出选择。最后,电脑的计算结果将发送到一台机器,机器会当场为你在店里调制粉底液。
According to market research firm Mintel, demand for personalized cosmetics is growing fast. Nearly half of consumers like the idea that a beauty product is personalized especially for them, and a third think such products give better results.
据市场调研公司英敏特透露,个性化化妆品的需求量增长迅速。近半数顾客喜欢为自己定制专属的个性化美妆产品这个想法,三分之一的顾客认为使用这种产品效果会更好。
2. Virtual 'try on' apps
虚拟“试妆”应用
As we do more of our shopping online beauty brands are increasingly using augmented reality (AR) to enhance the experience.
随着我们网购增多,美妆品牌也越来越多地使用增强现实技术来提高我们的网购体验。
Improvements in image recognition and face tracking tech is making these digital overlays more accurate.
图像识别和面部追踪技术的改进让这些技术叠加产品的结果更加准确。
Take Sephora's Virtual Artist, which lets customers virtually try on thousands of shades of lipstick and eyeshadow through their smart phones or at kiosks in stores.
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