这次“世界上最受欢迎的颜色”实验,研究对象涉及100多个国家的26596名参与者,目的是了解最受人们喜爱的颜色。这可能是有史以来规模最大的颜色研究了。为了达到实验目的,他们让实验对象列出特定颜色相关的属性和代表情绪,既希望找出不同的颜色对不同的人意味着什么,也希望弄明白这其中有哪些影响因素。
"Many studies have investigated the link between color and emotion. Although not all of these studies agree, some consistent results can be extracted from the literature,” Professor Anna Franklin, a leading expert in color psychology at the University of Sussex, wrote in a blog post about the project.
萨塞克斯大学色彩心理学领域的权威专家安娜·富兰克林教授在一篇关于此项目的博客文章中写道:“许多研究都调查了颜色和情绪之间的联系。虽然它们并非都得出了相同的结论,但从论文中也能找到一些共同点。”
"First, the more saturated the color is, the more it is associated with excitement and stimulation,” Franklin explained. “Second, the lighter the color, the more it is associated with calmness and relaxation. Many studies have found that blue and green are also associated with calmness and relaxation (fewer studies find no association).”
富兰克林解释说:"首先,颜色越饱满,它就越能引起兴奋和刺激;其次,颜色越浅,就越能让你感到平静和放松;再者,许多研究发现,蓝色和绿色就是‘放松色’的两个典型代表。这一点,很少会有研究否认。”
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