The German newspaper publishers’ association says total daily sales fell by about 17 per cent to 21.1m copies between 2005 and 2012. In a period when some UK quality newspapers saw circulation drop by 40 or even 50 per cent, copy sales at the august Frankfurter Allgemeine declined 5 per cent to 355,000 a day.
德国报纸出版商协会表示,2012年报纸总销量为2110万份,较2005年下降17%左右。在一些英国优质报纸发行量下降40%乃至50%的同时,8月份《法兰克福汇报》(Frankfurter Allgemeine)的日发行量仍有35.5万份,仅下降5%。
But this could not shield the papers from a drop in advertising sales, which started as advertisers began to switch to the web at the start of the millennium and accelerated after the global and eurozone crises in 2008.
但这并不能阻止报纸广告收入的下滑。这种下滑在世纪之初广告客户开始转向网络端时便已初见端倪,并随着2008年的全球危机和欧元区危机而加剧。
Germany’s advertising association believes dailies took €3.6bn from ads in 2011, down 45 per cent from 12 years ago.
德国广告业协会表示,日报行业2011年的广告收入为36亿欧元,较12年前下降45%。
This finished off Financial Times Deutschland – which has been wholly owned by G+J since 2008, when Pearson, owner of the FT, sold its half-stake – and the Frankfurter Rundschau, which filed for bankruptcy in the middle of November.
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