"We are fully committed to further strengthening our relationship and will continue to warmly welcome visitors from China," Wooden told Xinhua.

The organization has established a Chinese-based website, and created accounts on China's popular social media channels Weibo and WeChat in a bid to attract more Chinese visitors.

In a recent effort, the organization held a nine-day exhibition named "City of Angels Experience" in Shanghai last month to better showcase the glamour of Los Angeles.

Wooden believes that tourism is a powerful vehicle for cultural exchange and will continue to promote the valuable benefits of people-to-people connection that is driven by travel between China and the United States.

"Los Angeles Tourism will continue to take a long-view approach to China and work strategically to protect and grow our market share," said Wooden.

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