Antenna Software首席移动官吉姆·索莫斯(Jim Somers)表示:“很多移动策略师来自IT企业和开发背景,他们是一群开展战略思维的明日之星。他们会说‘让我们先别讨论技术——作为一家企业你希望实现什么?’
This “rising star is likely to be in their late 30s or early 40s, reporting to the CIO, and earning six figures (possibly more in the US than in Europe).
这些“明日之星的年龄可能在40岁上下,向首席信息官汇报,年薪6位数(美国的年薪可能高于欧洲)。
Another new role – content commercialisation director – has rapidly evolved out of a product strategy and business development mix to meet a specific need for a negotiation and deal-based brokerage role.
另一个新角色——内容商业化总监——迅速从产品战略和业务拓展的职能中诞生,以满足对于谈判和基于交易的经纪角色的具体需求。
Steve Blake, head of technology, media and telecommunications at Interim Partners, a provider of interim management senior executive positions, says: “Technology companies are competing fiercely to bring new consumer media products to market, and securing content deals is a key part of that process.
专门提供临时高管的Interim Partners技术、媒体和电信主管史蒂夫·布雷克(Steve Blake)表示:“科技公司正展开激烈竞争,希望把新的消费者媒体产品打入市场,签订内容协议是这个过程的一个关键环节。
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