美国的优势不在于其国民的聪明才智,而在于其财富、影响力以及魅力。这个世界总是想知道,有钱、有影响力又魅力非凡的人怎样跳舞、争斗以及恋爱。如果这个判断是正确的,那么美国人将因为错误理解了其他国家究竟是出于什么原因购买美国文化作品而付出沉重代价。显而易见的是,娱乐业的幕后推手——制片人和风险资本家将乐于将注意力转向任何国家,只要这个国家能够制造出轰动全球的作品。因为类似的原因,虽然多米尼加共和国的人口数量仅相当于美国总人口的三十分之一,但该国向美国职业棒球大联盟(Major League Baseball)输送的球员人数却达到该联盟球员总数的十分之一。
But the heart of the problem is elsewhere. The US role in the global corporate economy consists disproportionately of consultants, designers, personnel managers et al., who make a good living showing foreign leaders how to organise their businesses and societies along US lines. Should the US reputation for mismanagement, profligacy and trillion-dollar government deficits continue to grow, non-US corporate executives will at some point ask why they are paying an architect to design a conference room like those in Manhattan. Why not get one like they have in Pudong? By the same token, why not ask how people are dressing in Gangnam rather than in South Beach? Culture follows wealth, prestige and glamour. As the US share of these declines, the world’s viewers may come to prefer Sleepless in Seoul to Sleepless in Seattle.
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