樱花季蕴藏大商机

The forecasts are not only for flower fans but reflect the fact that Sakura season is big business in Japan.

这些预测并不只针对赏花者，还说明赏樱在日本是个大生意。

Cherry blossoms symbolize the fragility of life in Japanese culture as full blooms only last about a week before the petals start falling off trees.

樱花盛开在日本文化中象征着生命的脆弱，因为花朵全部盛开的时间仅有一周左右，之后花瓣凋零落下。

And in that period and the preceding weeks, shops will pack their shelves with sakura-themed merchandise. Pink and white blossoms seem to decorate everything from beer cans to sakura-flavored chips and flower-themed candy.

在花期及之前数周，商店会囤满樱花主题商品。啤酒罐、樱花味薯条、樱花主题糖果……粉白色的樱花装点着各种商品。

Japan's Meteorological Agency stopped forecasting cherry blossoms in 2010, after more than five decades, saying other organizations were now making predictions with sufficient accuracy.

日本气象厅在2010年终止了其持续50多年的樱花花期预测工作，称其他机构目前的预测准确率已足够高。

The agency does however still declare the official start of cherry blossom season by monitoring 58 so-called barometer trees.

不过，日本气象厅还是会通过监测58棵“晴雨树”来正式宣布樱花季的开始。

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