利润降低是一种风险,而按目前的形势看,销量增长放缓对苹果来说似乎是确定无疑的。目前,世界大部分无线运营商都销售iPhone。T-Mobile USA周三宣布将销售iPhone,中国移动或许明年将开售,之后将不会剩下很多潜在的高价值无线用户。
The next leg of growth for the iPhone may be a more affordable device for lower-value subscribers. Apple decided to offer cheaper versions of its first mobile blockbuster, the iPod. And it has launched an iPad Mini. Such moves make sense when you consider that the ultimate power of Apple's business model is luring more users into its walled garden.
iPhone业务要想实现增长,下一步可能是面向较低价值用户推出一种较低价位手机。苹果决定提供其首款移动热卖产品iPod的低价位版本。苹果还推出了iPad Mini。考虑到苹果业务模式的终极威力所在是吸引更多的用户进入苹果“生态圈,这类举措是合理的。
Already, the company has probably sold plenty of additional iPhones, thanks to its previous decision to offer cheaper iPods that got more users to put their music in iTunes. A cheap iPhone might draw millions of additional wireless subscribers into Apple's mobile environment.
由于苹果此前决定推出更便宜的iPod,使得更多用户可以把音乐放到iTunes中,苹果iPhone销量或许已经比原来高了很多。便宜的iPhone可能多吸引数百万无线用户进入苹果的移动生态圈。
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