The handset business used to be hit-driven, with the sexiest device gobbling up the market only to disappear after a more popular handset appeared. The genius of the iPhone was to break this trend. Its proprietary software and revolutionary design has encouraged users to stick with newer versions of the device.
手机行业曾经是随潮流而动,流行一时的热门手机在一款更受欢迎的手机出现后就会消失踪影。iPhone的独到之处在于打破了这种趋势。iPhone自有软件和革命性的设计鼓励用户成为“果粉,不断升级到更新款iPhone。
As long as Apple can keep its software leading edge -- and avoid more mistakes like the maps fiasco that frustrated users -- its recurring business should keep generating big returns for shareholders.
只要苹果能够保持其在软件方面的领先优势,同时避免令用户大失所望的地图等更多的问题,苹果用户每隔几年就更新手机所带来的业务应该会为股东不断创造巨大回报。
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