If wildlife and the health of the wetlands became the attraction for eco-tourism, the local population will voluntarily protect the environment, as proven in precedents worldwide, he said.

"I hope that every ordinary person can start from himself, refuse to eat wildlife, refuse to wear fur, refuse to use drugs containing wild animal components and actively report any suspicious sales of wildlife products to the forest police," Song said, telling Xinhua that he wishes everyone a happy Chinese New Year.

"Everyone can make his/her share of contribution to protecting endangered species," Song said.

As for himself, the 54-year-old "bustard guardian" is willing to believe that with the concerted efforts of the entire Chinese society, the future is promising for China's building of an ecological civilization and the biodiversity conservation and for the Asian great bustard to survive and thrive.

"I look forward to witnessing the Mother River of the Chinese nation regain its vitality as people and nature develop in perfect harmony," Song said.

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