The website features photos of people holding large banners of the images “on the walls of locations symbolic of the desperately-needed peace process: Tel Aviv, New York, Rome, Milan and Paris,” the news release says.
The ads have already become a source of controversy.
After the images went up, the Vatican quickly denounced an image of Pope Benedict XVI kissing Egyptian Imam Ahmed el Tayyeb on the lips.
Vatican spokesman the Rev. Federico Lombardi called the digitally altered image an “unacceptable” and offensive manipulation of the pope’s likeness, according to the Associated Press.
Benetton removed the image shortly thereafter and it is no longer on the website, but the Vatican is taking legal action against the company in an attempt to prevent the image from circulating, according to the Associated Press.
Benetton is known for its striking, and often controversial, ads. Past ads have shown a priest kissing a nun, a white baby breast-feeding from a black woman and three human hearts with the words “white,” “black” and “yellow” printed over them.
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