The trademarking for University College London makes sure that no-one can misuse its name in areas including preparations for destroying vermin, massage apparatus and clothing for animals.

The New College of the Humanities is a private institution being set up in London which will charge up to £18,000 per year in tuition fees.

It has already faced questions about how it is described - as it does not have official university or university college status. The website describes itself as offering a "university-level education".

Students at the college will be prepared for University of London degrees.

The high level of fees, announced at a time of protests over tuition fees, made the college and its founders a target for anti-cuts protesters.

A flare was released by protesters during a talk by Professor Grayling at a London bookshop.

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