还是那句话,重要的不是点子,而是如何执行点子。我们PizzaExpress曾经有一家名为Pizzaland的竞争对手,它开设的一家分店无论外观还是菜单都与我们的相似。我们提起诉讼,输掉了官司——但赢得了竞争。Pizzaland生意惨淡,品牌没多久便销声匿迹,PizzaExpress却实现规模翻番。
It can be much quicker, cheaper and lower-risk to mimic than to start something from scratch. Unfortunately, many founders suffer from an acute case of “not invented here syndrome, and fall in love with their particular concept. You need an ego to be an entrepreneur, but also be humble enough to know when a legal version of someone else’s model is better than anything you can devise.
模仿比白手起家速度更快、成本更低、风险更校不幸的是,很多创业家却强烈抵触“非我所创,沉溺于自己的想法。企业家必须拥有自尊,但也要足够谦虚,这样才能认识到,有时候别人的正牌产品就是比自己设计的好。
Arguably, the entire own-label phenomenon is a huge example of copycat behaviour. Food companies produce new groceries, and supermarkets copy them and market them at lower prices. Perhaps this undermines research and development spending – but it also obliges suppliers to invest in making their offerings as distinctive and good value as possible. And ultimately it is right that in a free enterprise system, you cannot allow anyone who comes up with an obvious idea to enjoy a legally protected monopoly.
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2020-09-15
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