Dr Pepper Snapple集团的这种做法还不太常见,需求量大的是更传统的为期一学期的独立项目。佩珀代因大学格拉齐亚迪奥工商管理学院(Graziadio School of Business and Management at Pepperdine University)推出的E2B(education-to-business)学以致用夏季项目已经满额,秋季项目满额率也已达到90%。
But even in those more restricted frameworks, companies are becoming repeat customers and using students to tackle a series of strategic initiatives over a number of years.
甚至在那些限制性更大的领域,很多公司也开始成为项目的回头客,经年累月地利用学生来处理一系列战略方案问题。
Westinghouse Electric Co. has used students from the University of Pittsburgh's Joseph M. Katz Graduate School of Business & College of Business Administration in more than 10 projects over the past six years, and it has hired at least a half-dozen students from those projects. Assignments include assessments of acquisition strategy in China and an alliance opportunity in India.
西屋电气公司(Westinghouse Electric Co.)在过去六年里开展的10多个项目中用了匹兹堡大学约瑟夫•M•卡茨工商管理研究生院(University of Pittsburgh's Joseph M. Katz Graduate School of Business & College of Business Administration)的学生,并且在项目完成后正式雇佣了至少六名学生。这些项目的任务包括对在华并购策略和在印度建立联盟的机会进行评估。
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