这两名学生签订了合同,无偿为公司工作,Dr Pepper Snapple集团则负责项目运作的开支和交通费用。公司还出钱聘用一名前任员工来担任两名学生的指导。公司对这两名学生的研究工作的投资预计会达到数十万美元。
In addition, the company pays $25,000 as one of a half-dozen sponsors of the school's Center for Customer Insight & Marketing Solutions. The payment isn't in exchange for the students' work per se, but sponsorship does open the door to projects like the Yoo-hoo initiative. Lamar Johnson, the center's executive director, is considering reaching out to the other sponsors for similar partnerships.
此外,作为商学院消费者观察及营销解决方案中心(Center for Customer Insight & Marketing Solutions)的六家赞助商之一,公司要支付25,000美元。这笔钱本身不是用于换取学生的劳动,但是这种赞助关系的确开启了类似Yoo-hoo计划这样的项目之门。该中心的执行董事拉马尔•约翰逊(Lamar Johnson)正在考虑与其它几家赞助商联系,以期建立类似的伙伴关系。
Dr Pepper Snapple's approach is still rare, and more traditional semester-long, self-contained projects remain in high demand. Slots for the E2B education-to-business program at Graziadio School of Business and Management at Pepperdine University, for example, are full for the summer and 90% full for the fall.
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