经过严格筛选选拔出来的这两名学生每人每周投身于该项目的时间达到了20小时,两人的合计工作量相当于一名专职的员工。(从事品牌管理工作的麦库姆斯商学院毕业生去年的人均收入为94,300美元。)
They report directly to the chief marketing officer and other senior executives and are expected to vie for a slice of the marketing budget alongside the company's other brand managers. When the students graduate, others will step in.
他们直接向首席营销长或其他高级主管汇报工作,并可望与其他品牌经理一道竞争,赢得公司的一份营销预算。等到这两名学生毕业时,其他人会来接手。
The hope, says Andrew Springate, senior vice president of marketing at Dr Pepper Snapple, is that the students will oversee the brand, 'soup to nuts,' for the foreseeable future. 'There's no real risk, no downside at all,' he says.
Dr Pepper Snapple集团高级营销副总裁安德鲁•斯普林盖特(Andrew Springate)说,希望学生能够“全方位”地远瞻到品牌可以预见的未来。他说,“根本没有真正的风险,没有负面的东西。”
The students signed a contract and serve as unpaid employees, and Dr Pepper Snapple covers operating expenses and travel costs. It also pays a former employee to serve as a coach to the student team, and it expects to invest hundreds of thousands of dollars in the students' research efforts.
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