The 80-page report was drawn up by MPs and Central YMCA, the world's biggest young people's charity, after a three-month public inquiry during which hundreds of witnesses made submissions.
It concludes that a toxic combination of the media, advertising and celebrity culture account for almost three-quarters of the influence on body image in society, yet the "body ideal" typically presented was estimated to be not physically achievable by nearly 95% of the population.
Among its recommendations being put to government, regulators, voluntary organisations and the private sector, are for the "inaccurate" and discredited body mass index – the standard measure used by physicians and health experts to determine weight status (underweight, overweight or within a healthy range) – to be reviewed with a view to being replaced.
The report also calls for better support for new mothers and school pupils, and a vow from advertisers to reflect "consumer desire for authenticity and diversity" rather than to use digitally-enhanced images and thin models.
Cosmetic surgery rates have risen by nearly 20% since 2008, "fuelled by advertising and irresponsible marketing ploys", the group said. It called for tougher regulation of cosmetic surgery advertising, including a stand-alone code along the lines of the one in place for alcohol. It also advocates an independent patient group which would give impartial information, advice and support on body enhancements, including cosmetic surgery, skin whitening, supplements and steroids.
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