Self-consistency is also important. People like their words and actions to be consistent. Often one environmental commitment can snowball into other actions and changes over time. For example, someone who insulates their house to improve energy efficiency may be more likely to unplug electric devices when they leave for a vacation.
自我一致性也很重要。人们喜欢做到言行一致。通常,随着时间的推移,一份环保承诺可能会转变为其他行动和改变。例如,为了提高能源效率而给房屋安装隔层的人更有可能在休假时给电子设备断电。
Likewise, consumers expect companies to be consistent. In one study, when a hotel made visible environmental efforts (such as offering compostable toiletries) and asked guests to save energy, guests reduced their energy usage by 12 per cent. In the absence of visible efforts, the appeal appeared hypocritical and energy use increased.
同样,消费者也希望公司能保持一致。在一项研究中,当一家酒店做出明显的环保措施(如提供可堆肥洗漱用品)并要求客人节约能源时,客人的能源消耗降低了12%。而在没有做出明显举措的情况下,这些倡议显得十分虚伪,而能源消耗也在增加。
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