RetailNext, according to the Times, combines the power of video with the trail of cookie crumbs left behind by cell phones. Their technology is able to not only track shopper movements, but also identify repeat customers – without a phone even connecting to store’s WiFi network. This is because phones looking for WiFi networks still send a unique identifier even if they don’t connect to a specific network.
Stores are also using cameras to analyze facial expressions and moods.
Synqera, based in Russia, uses facial recognition at store checkouts to tailor marketing based on gender, age and mood, according to the Times.
‘If you are an angry man of 30, and it is Friday evening, it may offer you a bottle of whiskey,’ Ekaterina Savchenko told the paper.
Other companies allow people to opt-in and provide some basic personal information that pinpoints them in a store department and can send them coupons aimed at encouraging a purchase, something at least one shopper who spoke to the Times liked.
‘I would just love it if a coupon pops up on my phone,’ Linda Vertlieb said.
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2020-09-15
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