各地广办音乐节,其中不乏生财之道_BEC初级作文

各地广办音乐节,其中不乏生财之道

While it's clear that there is money to be made in festivals, for some promoters, there are non-financial reasons to get involved in the festival circuit. For Budweiser (BUD), getting into the festival business was an easy decision. "Our company has had an amazing legacy of being a patron of music, " Paul Chibe, Vice President of U.S Marketing at Anheuser Busch told Fortune. The company had a festival in the 1980s called Superfest , and Chibe wanted to reenter the sphere, which they did last year with their Jay-Z curated Budweiser Made in America Festival, which will take place again in Philadelphia over Labor Day weekend. "I felt like it was important that we reestablish ourselves as a leader in the music industry, " Chibe said. "We did it last year in Philly and ended up being a much bigger success than we ever expected."

音乐节显然是可以赚钱的，但有些推广方参与这种活动却不是因为钱。涉足音乐节对于百威啤酒（Budweiser）来说是一项非常容易做出的决定。“对于我们的公司来说，赞助音乐活动是一个令人惊奇的传统，”百威英博公司（Anheuser-Busch）美国市场营销业务副总裁保罗•奇比接受《财富》杂志（Fortune）采访时说。早在上世纪80年代，这家公司就主办过一个名叫“超级盛会”（Superfest）的音乐节，奇比想重新进入这一领域。百威英博公司去年联手嘻哈天王Jay-Z主办了百威美国造音乐节（Budweiser Made in America）。第二届百威美国造将于劳动节周末在费城举行。“我觉得，重新树立我们作为音乐产业的领导地位是一件非常重要的事情，”奇比说。“去年在费城的活动大获成功，远远超过了我们此前的预期。”