That flashy Fendi bag you see a woman carrying on a date might be more than just an expensive accessory.
那些五花八门的名牌包包除了被看做奢侈品,居然还有新的功能.
According to a new study out of the University of Minnesota, that designer bag may actually be a way to keep men from cheating.
根据美国明尼苏达大学的最新研究,名牌包包居然可以防止男人偷腥。
Researchers conducted a series of five experiments with 649 women of varied ages and relationship statuses and concluded that women use luxury products to signal to other women that they are in a committed relationship with their husbands or boyfriends.
这个研究调查了649名不同年龄,不同恋爱(或婚姻)阶段的女性。结论是名牌包包其实是给别的女人一个信号——本人和男友(老公)关系良好。
"It might seem irrational that each year Americans spend over $250 billion on women's luxury products with an average woman acquiring three new handbags a year, but conspicuous consumption is actually smart for women who want to protect their relationship," said Vladas Griskevicius, one of study's authors. "When a woman is flaunting designer products, it says to other women 'back off my man.'"
“美国每年名牌包包的成交额高达两千五百亿,平均下来每个女人一年要消耗掉3个名牌包包。这样的消费看起来是很不理性的,然而名牌包包确实是聪明的女人保护自己恋情的武器。”做这个研究的学者Vladas Griskevicius讲到。“当女人炫耀名牌包包时,其实是对别的女人宣布‘没有谁可以夺走我的男人’。”
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