沃斯和同事为探求固定习惯是否能影响食物口感而做了几个实验。
In the first experiment, some participants were asked to eat a piece of chocolate following a detailed set of instructions: ‘Without unwrapping the chocolate bar, break it in half. Unwrap half of the bar and eat it. Then, unwrap the other half and eat it.’
在第一个实验中,一部分参与者要按照详细的规定程序吃巧克力:“不要撕掉锡纸,直接把巧克力掰成两半。然后再剥开第一半的锡纸 吃掉巧克力。接着再剥另一半,吃掉巧克力。”
The other participants were simply instructed to relax for a short amount of time and then eat the chocolate bar however they wanted.
其他参与者只是被告知要放松休息,一小段时间后,他们可以按照自己的方式吃巧克力。
The results showed that those who had performed the ritual rated the chocolate more highly, savoured it more, and were willing to pay more for the chocolate than the other group.
实验结果表明,同一款巧克力,按照传统程序食用的人比其他人的评价更高,也更能品出其中滋味,他们还愿意花更高的价钱购买这种巧克力。
A second experiment reinforced these findings, showing that random movements don't produce a more enjoyable eating experience. The data also revealed that a longer delay between ritual and consumption bolstered these effects, even with a neutral food like carrots.
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