汽车网站Edmunds.com的总裁兼首席运营官塞斯•伯克维茨指出:“在目前的特许经营体系下,很难想象一旦消费者完全脱离了经销商的展厅,转而在网上订购汽车会是什么情形。”伯克维茨表示,Edmunds.com打算提供一项新功能,告诉消费者一款车型在到达经销商展厅之前的成本是多少。
Because the market for used cars isn't protected by new-car franchise laws, it may provide a more promising opportunity for online vehicle sales. eBay Motors, a division of eBay (EBAY), offers thousands of vehicles online for sales between private parties. Many used-car dealers also use the digital platform and pay a listing fee.
由于二手车市场不受新车特许经营法保护,因此这个领域对于在线卖车来说可能更有前景。比如eBay旗下的eBay Motors就在网络上发布了成千上万辆车型信息,方便私人进行二手车交易。很多二手车经销商也利用这个数码平台进行交易,而且还要支付一定的展示费用。
Carvana, a venture sponsored by DriveTime, one of the nation's largest used-car operations, has begun selling late-model used premium and luxury models on its own website. Carvana operates for the time being only in Atlanta and its environs but hopes to expand nationwide. "What we've learned from our early experience is that shoppers like our on-line tools and money-back guarantee, " said Ernie Garcia Jr., Carvana's chief executive officer. Barely in business for eight months, Carvana declines to specify how many vehicles it has sold, except to say that the rate is accelerating.
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