Ylvis'music video "The Fox" raises a series of questions about pop culture. How can a video of a guy wearing a fox suit singing "wa-pa-pa-pa-pa-pa-pa-pow" get more than twelve million views on YouTube in less than a week?

伊尔维萨克兄弟的音乐短片《狐狸之歌》引出了一系列有关流行文化的问题。穿着狐狸服的歌手唱着“哇啪啪啪啪泡”，这样一个短片是怎么做到短短一周内在Youtube上的播放量超过120万的？

Last fall, two Norwegian comedians, known as the Ylvis brothers, were scratching their heads to come up with ideas for the new season of their TV show.

去年秋天，挪威组合伊尔维萨克兄弟中的这两名搞笑歌手正在绞尽脑汁，为自己的节目寻求创意。

For some reason, the topic of conversation soon turned to the sounds of different animals. One brother asked the other: "What does the fox say?"

因为某些原因，谈话的主题突然变为了不同动物的叫声，其中一人问另一个：“狐狸到底是怎么叫的？”

Without knowing it yet, he had posed the question that more than 12 million people would ask themselves a couple of months later.

他当时还不知道如何回答这个问题，但是这便是几个月后120多万网友想要问他们的问题。

After writing down what they believed to be a "pretty funny" song about the sounds a fox makes, Bard and Vegard Ylvisaker, 31 and 34, got in touch with the world-famous producers Stargate. The Ylvis brothers had done a mockumentary as a friend service for one of the producers, and the deal was that they’d get a day in the studio in return.

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