4. BET ON TECHNICAL INSIGHTS
4、靠技术洞见放手一搏
Every organization has unique insights, and if you bet on it, it leads to major innovation. Google engineers, not the auto industry, came up with the idea of driverless cars after seeing that millions of traffic deaths come from human error. Google already had all the building blocks in place to build a self-driving car--Google Maps, Google Earth, and Street View cars. Working with an artificial intelligence team at Stanford University, Google engineers have produced experimental cars that now have travelled to Lake Tahoe and back to the Bay Area and have given the blind more independence by driving them to shop and carry out errands.
每一个组织都有自己独特的洞察力,如果放手一搏,就能引发重大创新。想出无人驾驶汽车的是谷歌的工程师而非汽车业—因为他们没有对数百万因为人为错误而导致的交通死亡熟视无睹。Google Maps、Google Earth、街景汽车—开发无人汽车的一切组件均已准备就绪。加上与斯坦福大学的人工智能团队的协作,谷歌工程师已经生产出实验性的无人车,可以在太浩湖和湾区之间自由穿梭,让盲人可以更加独立地外出开车购物或办事。
5. SHIP AND ITERATE
5、交付、迭代
Ship your products often and early, and do not wait for perfection. Let users help you to "iterate" it. When Chrome was launched in 2008, every six weeks Google pushed out an improved version. "Today, using that approach, Chrome is the Number One browser in many countries," says Kallayil, "You may not have perfection in your product, but trust that your users will get back to you."
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