2. FOCUS ON THE USER.
2、聚焦用户
Worry about the money later, when you focus on the user, all else will follow. Google improved the speed of its search capabilities with predictive analysis so search suggestions come up after the user types a few keystrokes. This Instant Search feature saves the user a few microseconds with each entry. Google sales reps were concerned that this shortened the time customers would view ads, but the company went ahead and believed that it was worth the risk.
钱的事情以后再担心,首先要聚焦用户,其他的东西自然水到渠成。当用户输入几个字母时就展示搜索建议,谷歌通过这样的预测性分析改进搜索速度。该即时搜索功能为每位用户的每次搜索都节省了若干毫秒。谷歌的销售人员担心此举会缩短客户浏览广告的时间,但公司仍继续并相信此举值得冒险。
End result? Thanks to Instant Search, Google estimates the time saved is equivalent to giving back mankind 5,000 years after a year of collective use. "Create a great user experience and the revenue will take care of itself," says Kallayil. In addition, more customers will be attracted to your product's increased benefits.
最终结果如何?感谢即时搜索,谷歌测算该功能推出 1年之后节省下来的时间相当于返还人类 5000年。“打造出色的用户体验,收入会照顾好自己的,” Kallayil 说。此外,会有更多的客户被你的产品新带来的好处所吸引。
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