7. DEFAULT TO OPEN PROCESSES
7、默认开放流程
Make your processes open to all users. Tap into the collective energy of the user base to obtain great ideas. When Google created the Android platform, it knew it could not hire all the best developers on the planet. For that reason, it "defaulted to open," and encouraged developers outside of Google to create apps for the one billion people using Android devices daily. "That is how an ecosystem is formed," says Kallayil. In marketing, Google asked users how they would market its voice search app, and children sent clever videos that rivaled the campaigns of the big ad agencies.
把你的流程向所有用户开放。集思广益,靠用户集体的力量去获取奇思妙想。谷歌创建安卓平台时知道,自己无法将地球上最好的开发者都招致麾下。因此,它“默认开放”,鼓励谷歌以外的开发者为每天使用安卓设备的10 亿用户开发app。“生态体系就是这样形成的,” Kallayil 说。在营销上,谷歌也向用户请教如何推销其语音搜索app,有的孩子还发来一些聪明的视频,其水平之高足以与大广告公司的东西匹敌。
8. FAIL WELL
8、好好地失败
There should be no stigma attached to failure. If you do not fail often, you are not trying hard enough. At Google, once a product fails to reach its potential, it is axed, but the company pulls from the best of the features. "Failure is actually a badge of honor," he says. "Failure is the way to be innovative and successful. You can fail with pride."
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2020-09-15
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