4. Do Not Start with “Thank you very much. It’s such a pleasure to be here.”

不要用“非常感谢大家，我很荣幸来到这里”作为开头

This was an entirely acceptable way to begin public speaking the first ten million times it was done. We are now past that mark and opening with this line is akin to saying: “Thank you for hearing me say something that you are now not listening to at all.” Starting with this line is the best way to make your audience members check their Twitter or Instagram accounts within the first 10 seconds of your speech.

以这种被用过成千上万次的方式作为公众演讲的开头，曾经是完全可以接受的。现在我们已经不这样做了，而这样的开场白就相当于说：“感谢大家听我说一些你们根本不会听的话。” 如果你想让你的听众在你演讲的前10秒就开始刷社交网络，用这句话开头倒是最好的办法。

5. Do Not Show a Text-Heavy PowerPoint Image Right Off the Bat

不要马上展示一张满是文字的幻灯片

No one wants to both see AND hear your words. If you are wearing a mic and are on a stage, this is your cue to aim for more words heard than seen. Don’t try to cram a bunch of text onto each slide; instead, choose simple, powerful visuals that complement your verbal message.

没有人想要一边听你的讲话还一边看你讲的内容。如果你在台上，还戴着麦克风，你的目标应该是让大家听见你说的话，而不是看见。不要在一张幻灯片上塞进太多文字。相反，你应该选择简单有力的视觉内容和你的讲话互补。

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