“病毒式营销已成为一种为人熟知的工具:广告商制作一些足够另类、好玩或者搞笑的东西(如放在YouTube上的一段视频),消费者会主动(往往通过社交网络)去传播。
But it is less clear what to do when something has already been seen by millions of people but is not a commercial property. Viral Spiral is attempting to turn such unplanned hits into cash.
但是,如果某个视频已有数百万人观看,但不是商业资产,开发其价值的方法就不那么显而易见了。Viral Spiral正在尝试将这种意外的点击点石成金。
The company’s most famous recent signing was the pair who filmed the “Fenton video, which shows a well-spoken Englishman chasing a dog that is chasing deer in London’s Richmond Park, bellowing “Fenton!
该公司最近签约的人里面最有名,是拍摄了《芬顿》(Fenton)视频的那一对。在这段视频中,一名说话文雅的英国人在伦敦里士满公园(Richmond Park)追逐一只狗,而那只狗正在追逐一群鹿。这名英国人边跑边喊:“芬顿!
“We’ve signed a book deal with Headline publishing for Find Fenton! Mr Collier explains. He adds that it is sold into supermarkets and that he is negotiating for it to sit near the tills at a leading bookstore in the lead-up to Christmas.
科利尔介绍说:“我们已经与海德林出版社(Headline publishing)签署了一项出版协议!他补充道,这本书已在超市上架,他正在与一家主要书店洽谈,想让书店在圣诞节前把这本书放在收银台旁的书架上销售。
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