看唇膏消费差异折射出社会贫富差距_BEC初级作文

看唇膏消费差异折射出社会贫富差距

欧睿信息咨询公司的高级研究分析师弗吉尼亚•李说：“随着股市的良好表现和房地产价格的回升，富裕客户更愿意付钱购买高端产品。”她表示，由于食品券开支削减和医疗保健的不确定性，低收入客户并不具备同样的消费信心，因此药店销售的廉价美容产品业绩不佳。

The rich vs. poor divide is obvious when comparing sales of premium and mass brands that sell similar beauty products. Sally Hansen, which sells nail polish that costs between $4 and $6, saw sales decrease by 7.3% in 2013. Sales at Essie, meanwhile, where a bottle of nail polish will run you $8 to $8.50, grew 13.6%. Cover Girl, with its inexpensive line of makeup you can find in any Walgreens (WAG) or CVS (CVS), saw 1.9% growth in 2013. Compare that to MAC's more expensive makeup, whose sales grew 7.2%. Neutrogena, whose 4 oz. bottle of facial moisturizer costs $12.99, saw sales increase 1.3% last year. Clinique, which sells a $27 4.2 oz bottle of moisturizing lotion, saw a 6% bump.

比较销售类似美容产品的高端和大众品牌时，富人和穷人的差异更为明显。莎莉汉森（Sally Hansen）主要销售价格在4美元到6美元的指甲油，该品牌在2013年的销售额下降了7.3%。与此同时，艾茜（Essie）品牌销售的每瓶指甲油定价为8美元到8.50美元，销售额同比增长了13.6%。封面女郎（Cover Girl）主要销售廉价化妆品系列，人们可以在沃尔格林药店（Walgreens）和CVS药店找到这些产品，它在2013年的销售额增长了1.9%。相比之下，化妆品售价更昂贵的MAC品牌销售额增长了7.2%。露得清（Neutrogena）销售的4盎司面部保湿乳液每瓶只卖12.99美元，它去年的销售额增长1.3%。倩碧（Clinique）销售的4.2盎司保湿化妆水售价27美元，去年销售额增长了6%。