旧金山不但是Gap及李维斯(Levi Strauss)等大型零售的总部所在地,而且还是奈曼·马库斯(Neiman Marcus)、萨克斯第五大道百货(Saks Fifth Avenue)、布鲁明戴尔百货(Bloomingdale’s)等百货店的重镇。包括爱马仕(Hermès)、菲拉格慕(Ferragamo)、路易威登(Louis Vuitton)、香奈儿(Chanel)以及罗洛·皮雅纳(Loro Piana)等单一品牌的奢侈品店也是云集于此。
However, after sitting through the stories of young entrepreneurs, I couldn’t muster excitement for the usual homogenised (retail) suspects, and felt a rising desire to head off the beaten consumer path. For advice I approached an old friend who is a long-time Bay Area resident and incurable fashionista.
但是,耐着性子听完这些年轻创业者打拼的故事后,我对那些千篇一律的零售公司实在难提兴趣,越来越想去外面一逛为快。为此我专门向一位老朋友讨教,他是旧金山湾区(San Francisco Bay Area)的老住户,是个不折不扣的时尚达人。
Thanks to my friend Betty and Proposition G – a 2006 ordinance making it difficult for chain retailers to set up shop outside the downtown areas – my shopping experience was truly local. Neighbourhood districts are packed with homegrown boutiques and the ability to define their own vibe.
多亏了我朋友贝蒂(Betty)以及Proposition G号法令(2006年颁布的这纸法令,对连锁零售店到市区之外开设门店设置了各种障碍),所以我的购物经历完全只是限于市区。居民区到处是本地精品店,本地的时尚风也是自成一家、自有特色。
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