他说:“世界杯并不在于去体育馆观看。它是一个全球性的电视盛会。与其在最先进的、对国家来说毫无长期效益可言的巨型场馆中举办最为光鲜亮丽的世界杯,倒不如去呼吁将世界杯交由有能力举办世界杯的国家去举办,而且不要求承办国对此进行投资。因为转播权仍是价值连城,而且赞助商仍愿意为此掏腰包。”
Szymanski says that the real problem is the way in which the World Cup is conceived as a luxury event for visitors.
从目前来看,国际足联似乎不大可能放弃其这种声势浩大的竞标模式,因为其目的是为了把世界杯交给那些为推广足球运动而做出最大努力的国家。因此,在国际足联做出改变之前,一切都会照旧。
“The World Cup is not about going to a stadium to watch. It’s a global television spectacle,” he says. “Instead of putting on the most lavish World Cup you could imagine in up-to-date stadiums with huge pieces of infrastructure that have no plausible long-term value to the nation, you need to say we’re going to award it to a country that deserves to host it and we’re not going to require it to invest. The broadcast rights would still be worth a lot of money and sponsors would still pay.”
斯茨曼斯基说:“基本上,每一届世界杯和奥林匹克运动会都会上演同一个故事:最初,在赢得赛事举办权之后,民众对此鼎力支持。接踵而至的是对按期完工的巨大担忧和巨额的成本增加。然后,赛事拉开了帷幕,最后取得了圆满成功,而且也博得了人们的喝彩。然而,几年之后,人们会问,‘我们从中得到了什么?’”
【全球聚焦南美洲 巴西世界杯能赚钱吗】相关文章:
★ 生命中的小瞬间
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15