It is difficult to pinpoint when colored cleats broke through. Mr. Zea said that Adidas often points to 1996, when Bolivia’s Marco Etcheverry routinely wore a red version of the seminal Predator cleat.
Mr. Dekovic noted that up until the late 1990s, shoe designers were restricted with regard to colors because of the materials available to them. Kangaroo leather, which was preferred for cleats, was difficult to dye without compromising its integrity, so “it was pretty much black or white or maybe a little red,” he said.
In 1998, when Brazil’s Ronaldo wore Nike’s new Mercurial cleat, it was a breakthrough for the company on multiple levels: The colors were silver and blue, and the material was synthetic. “There has always been a desire to break the rules,” Mr. Dekovic said. “It is even more now. Players today have strong personalities, and the only way to show their personality is through the boots because everything else they wear has to be a uniform.”
That notion of individuality has become the preferred, less-cynical narrative for the new array of colors. (“Money, money, money” also makes for poor commercials.) And to some degree, it is true: The panoply of new shades allows players to make some choices. Stout defenders have often preferred a more solid, traditional tone, while playmakers and splashy strikers typically go for the bolder hues.
“I quite like the reds,” England midfielder Jack Wilshere said. Mr. Suárez, the Uruguayan, said the daring colors make him “feel more lively.”
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