L2研究总监科林o吉尔伯特表示,这一系列合作标志着创新的摇篮与时尚的发源地终于开始牵手。吉尔伯特说,要解决可穿戴领域的难题,缺少的不仅仅是设计这一种要素,但设计确实是这个领域期待的元素。这份报告的调查显示,超过一半的受访者希望拥有看上去更像珠宝的可穿戴设备,62%的受访者更喜欢腕戴式设备。
“Brands that are known for going it alone are partnering with unexpected allies,” Gilbert says. “If you dig into Apple’s investment, the special projects team reads like a who’s who list of some of the best talent in the world coming from every sector imaginable.”
吉尔伯特说:“那些以单打独斗闻名的品牌都开始与意想不到的伙伴合作。如果仔细研究苹果的投资,你会发现这个特殊队伍的成员名单,看起来就像是世界上能想象到的各行各业中最优秀的人才的名人录。”
The “cool” factor isn’t the only issue. Security and privacy, particularly around the management of consumer data, remain a concern as the tech industry seeks to bring more of our body parts online. As The Economist notes, the glamour of developing sensors and algorithms for wearables is distracting everyone from glaring missing elements, “standards, interoperability, integration and data management” and “intellectual-property rights and regulatory compliance” among them. All this in an environment where paranoia remains over the National Security Administration’s activities.
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