这个故事源头很不错,不过却未必准确。其实在皮特参与挑战之前,马特·劳尔、玛莎·斯图尔特和其他许多名人就已经参与了“冰桶挑战”,而且这项运动一开始与ALS毫无关系。实际上,这项活动本是职业运动员间的一个挑战游戏,拒绝倒冰桶的人必须向挑战者所选的慈善机构捐出100美元。
It’s hard to blame the ALS Association, then, for commandeering the bandwagon, or even for the bit of revisionist history in which the nonprofit credited Frates as its originator. Turning a pointless viral meme to noble ends can only be a good thing.
ALS协会利用了这股风潮,甚至将皮特树立为活动发起人,这虽然有些“历史修正主义”,不过人们也不好怪罪,毕竟将无意义的挑战变成一项高尚活动无疑是一件好事。
And the campaign is clearly working: The ALS Association told Fox Boston that it has raised $1.35 million in the past two weeks. It raised just $22,000 in the same period last year.
活动的成效也显而易见:ALS协会向Fox Boston透露,其在过去两周内已募集到135万美元,而去年同期,协会只募集到2万2千美元。
Yet it’s hard to shake the feeling that, for most of the people posting ice bucket videos of themselves on Facebook, Vine, and Instagram, the charity part remains a postscript. Remember, the way the challenge is set up, the ice-drenching is the alternative to contributing actual money. Some of the people issuing the challenges have tweaked the rules by asking people to contribute $10 even if they do soak themselves. Even so, a lot of the participants are probably spending more money on bagged ice than on ALS research.
【外媒质疑冰桶挑战 作秀还是慈善】相关文章:
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