写资讯稿的时候要注意一点。你所传达的信息必须有资讯价值而且不能听起来像是明目张胆的广告。资讯稿必须中立,这样读者才能相信信息是真的。
Use a headline that sums up your entire story. That way, they'll get the meat of the message and - if the headline's good enough - they'll read on.
标题要总结全文。这样,读者才能了解信息的实质——如果标题够好,他们才会继续往下读。
The body part is not as difficult as most people think – and intact you can do it in 6 easy steps:
正文部分不像大多数人想象的那么难,你只需要6步就能轻松完成:
Communicate the 5 W's and the H. Who, what, when, where, why, and how.
交待出下面这6点:人物、事件、时间、地点、原因以及方式。
1. What is the actual news?
1. 资讯是什么?
2. Why this is news?
2. 为什么这是个资讯?
3. The people, products, items, dates and other things related with the news.
3. 涉及的人物、产品、物品、时间等等。
4. The purpose behind the news.
4. 资讯的目的。
5. Your company, city, state.
5. 你的公司名称,所在城市和国家。
6. Any quotes/testimonials
6. 任何引言/证明书
Don't forget your basic information as well. It may sound elementary but be sure to include the name of a contact person, phone number, fax, Email address, Web address and company address.
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