别忘了一些基本信息。也许这些听起来无关紧要,但是确保提供联系人、电话、传真、电子邮箱、官方网站和公司地址。
Also write a short paragraph that describes your business. Use this paragraph at the end of every press release.
再用一小段的篇幅描述你的公司业务,放在每一篇资讯稿的最后一段。
Keep your sentences short and to the point. Don't use jargon. Just keep it simple.
语言要简练到位。不要用术语,简单就好。
Don't be tempted to write a long press release. Stay as close to one page as possible. More than two pages is way too long.
不要长篇大论,通常一页纸就够了。超过两页就太长了。
Write your press release as if you were a third-party observer. Read the newspaper for some examples. Or study press releases from other companies.
资讯稿要以第三方的口吻来写。在报纸上找一些例子来读。或者借鉴其他公司的资讯稿。
Sample Press Release:
CrabTech Hermit Crab Shells and HermitHomes announce merger
By James Downey
August 10, 2017
Portland, OR – Locally owned CrabTech Hermit Crab Shells announced today that it will be merging with Miami-based crab shell superstore HermitHomes effective December 21, 2017. Company officials are expected to meet with Crab Construction Union officials later this month to discuss employee benefits and retirement packages.
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