A contrast with AMV might be Rocket Internet, the newly public vehicle for the online ambitions of the Samwer brothers. The business clones digital operating models from America like eBay and Groupon and launches them in emerging economies.
与AMV形成对比的可能是Rocket Internet——一家刚刚上市的、用来实现扎姆韦尔(Samwer)兄弟互联网抱负的公司。该公司克隆eBay和Groupon等美国企业的数字化运营模式,然后在新兴经济体推出。
Oliver Samwer, the billionaire chief executive, told staff in 2011 that he was “the most aggressive guy on the internet” who would “die to win”, and expected the same from them (he apologised later). Clearly, however, that formula has made him very rich, and the stock market appears to like his practice of copying ideas rather than genuine technological innovation.
该公司首席执行官奥利弗•扎姆韦尔(Oliver Samwer)是一位亿万富翁。2011年,他告诉员工,自己是“互联网上最好斗的家伙”,“为了获胜会不惜性命”,并期待员工们能像他一样(他后来为此言道了歉)。但显而易见的是,这种方式让他变得非常富有,股市似乎也更认可他这种抄袭别人创意的做法,而不是真正的技术创新。
However, a monomaniac focus on profit at any price is unlikely to prove a winning ideology in the long run. Possibly the most notorious exponent in recent times was “Chainsaw” Al Dunlap, an ex-lieutenant of the late Sir James Goldsmith. He entitled his memoir Mean Business, which says it all. After turning around Scott Paper by slashing costs, Mr Dunlap attempted to revive Sunbeam Corporation using the same methods. The virtual collapse of the company destroyed his career, and was a stark case study of how real companies cannot prosper simply by sacking staff, using bullish accounting policies and playing M&A games.
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