He started writing a Good Deed blog and logged every kind gesture he made on the site, which has now amassed thousands of followers.
The kind actions range from taking out the rubbish for his elderly neighbour, to baking lemon drizzle cakes and sending them round to his friends and family.
He has also bought countless meals for strangers at places like McDonald's and even paid for a person's petrol just because they were stood next to him in the queue at the station tills.
In total, Luke estimates that he has spent £3,000 in the last 12 months on good deeds, despite the fact that he was only earning the wage of a part-time shop worker.
He said: 'In a world of taking selfies with your "besties" and Instagramming pictures of your new handbag and Rolex watch, we forget to think about anyone else but ourselves.
'Our generation has forgotten to care about others, because we are too self-obsessed to even care what others are going through.'
But while many people have been inspired by Luke's blog, he has also been on the receiving end of sceptical responses.
Luke said: 'The majority of people love it. I have my haters, but that's a given really. I try not to dwell too much on other people's opinions.
'Most people to begin with didn't understand why I was doing what I was doing and became very reserved about me helping them.
'Scepticism was rife among my monetary good deeds and some people questioned my motives and others thought I wanted something in return.'
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