Sales & Marketing
销售与市场类
5. Google Webmaster Tools.
5.谷歌网站管理员工具
Everyone knows about Google Analytics, but are you using Google Webmaster Tools? As a marketer, I view Webmaster Tools as one of the most important free tools at my disposal. You want to get found on Google, right? Why not listen to what Google is telling you via Webmaster Tools?
差不多人人都知道谷歌的分析工具Google Analytics,但是你是否用过谷歌的网站管理员工具(Google Webmaster Tools)?作为一名营销人员,我认为谷歌的网站管理工具是我用过的最重要的免费工具之一。你肯定想让自己公司的名字出现在谷歌搜索结果之中,对吧?那么为什么不听听谷歌网站管理员工具教给你的诀窍呢?
6. Google Adwords Keyword Planner
6. 谷歌搜索广告关键词规划工具
How are your competitors getting found online? Google Adwords Keyword Planner helps you answer this question. The word “Adwords” may give some ‘treps pause, as it sounds like you will have to purchase advertising. Not true. Google has made its Keyword Planner tool available to anyone with a Google account (you must first click through the Adwords entry portal). Use the Adwords Keyword Planner to see what keywords are generating the most search volume in your niche and identify opportunities to capture traffic.
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