Scholastic, which operates book fairs in schools and publishes popular children’s books including the Harry Potter and Captain Underpants series, has been commissioning the “Kids and Family Reading Report” since 2006. For the first time this year, the report, conducted by YouGov, a market research firm, looked at predictors that children of different ages would be frequent readers, defined as children who read books for fun five or more days a week.
学乐教育集团经常在学校举办图书展,出版过许多风靡一时的儿童读物,其中包括《哈利·波特》(Harry Potter)和《内裤超人》(Captain Underpants)系列图书。自2006年以来,这家公司一直委托研究机构制作《儿童与家庭阅读报告》(Kids and Family Reading Report)。这份由市场研究公司YouGov制作的报告,今年首次关注那些能够预测不同年龄段的孩子是否将成为频繁阅读者的指标。所谓“频繁阅读者”是指每周五天(或更多天数)会为享受乐趣而读书的孩子。
Kristen Harmeling, a partner at YouGov who worked on the report, said that children in the survey frequently cited reading aloud as a special bonding time with their parents. As children age, “I don’t think that parents know how important that time and the role that it plays in children’s lives,” she said.
参与这项研究的YouGov公司合伙人克里斯汀·哈梅林(Kristen Harmeling)指出,许多受访的孩子都认为,听父母朗读是一段特殊的亲密时刻。随着孩子一天天长大,“我不认为父母真正明白这段时间的重要意义,以及它在孩子的生活中扮演的角色,”她说。
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