Brand heritage is important to the Chinese luxury consumers’ perception of quality. This helps to explain why – unusually for the British high street – 90 per cent of Bosideng’s clothes are made in Britain or Europe.
品牌底蕴对中国奢侈品消费者的品质认知非常重要。这有助于解释为何波司登90%的服装在英国或欧洲制作——这对英国时装界来说颇不寻常。
However, retailers are not the only businesses seeking to cater for Chinese people overseas.
然而,并非只有零售商寻求迎合海外的中国游客。
Mr Troubridge says one Chinese client had instructed his firm to help buy a UK hotel chain so that it could cater for the expected rise in Chinese tourists, who might be more comfortable in a Chinese-owned hotel.
特鲁布里奇表示,一位中国客户要求普华永道帮助在英国收购一家连锁酒店,以迎合预期中的中国游客的增长。中国游客在中国人开的酒店中可能感觉更为自在。
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